BTW, in case you are unclear about what “content marketing” is, in short, it is any attempt to attract the attention of potential customers using any type of message or media that is not simply an ad or a commercial for your brand or product.
So, if you post YouTube videos, Instagrams, Vines, Flickr photos, blog articles, reviews of other products, white papers, statistics or data reports, infographics, jokes, poems, pictures of your pets or kids, pictures your kids drew, cartoons, comics, home movies, songs, sound bites, samples, loops, fart noises, etc… …really, anything at all that isn’t an ad but somewhere in the back of your mind you’re thinking, “I bet my customers would like this”
If you are doing this kind of thing, then you might as well learn how to do it right… right? So read the article.
And, just for the record, this article isn’t an example of content marketing because I really don’t care if you become a client or not, or if you share this with anyone. But I do hope you enjoy it and find it useful.